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Still relevant after all these years
If forced to own only one book on futures this would be it!
A must for a system developer

This is what you need!
from Chile
Excellent!

Yay
Great work
beauty

Clinical psychoanalysis at its best.
A Unique, Subtle Mix of Constructivist/Existential Thinking
Stimulating, challenging, and very readable.

A True Piece of Art!This wonderful collection of short stories - written between the 1930's and the 1980's - will leave you with even deeper admiration of his writing skills if all you've ever read of Mr. Shaw is "Rich Man, Poor Man" (which is an equally great novel).
The Best Short Stories We've All Forgotten
A strong collection of short stories by a modern master.

Tells exactly how to twine
Easy to do and frugal!
Great book, great craft

Gotta read
A *MUST* READ FOR ANY FAN OF "THE YOUNG AND THE RESTLESS"
I thought it was a great and informative book.

Absolutely Fantastic!I constantly keep coming back to this book to evaluate how I am organizing my action plans and if I'm doing the right thing (from a process perspective).
BUY THIS BOOK AND BUY IT NOW.
Slammed-Full of Marketing Information!! A must read.

The Best of Trek = Trek at it's Best.
The Best of Trek

Too basic to be helpful
Great bookGood book.
Fantastic!this text covers it all in an very easy to read & grasp style. Topics include defining the competitive set, category attractiveness analysis,... pricing decisions (for a thorough treatment on pricing, I would highly recommend "the strategy and tactics of pricing"), channel management, promotions and financial analysis for product management. The newly added chapter marketing metrics is bang-on.
***Good introductory book for the first line product manager / product planner. Very highly recommended. ***
This book shares some text with the other books these authors have jointly written ("analysis for marketing planning" - another excellent book), but has been changed significantly enough to make reading those shared chapters worthwile if you happen to have both texts.